Zenith

Founded in 1865 by Georges Favre-Jacot, Zenith is a cornerstone of Swiss watchmaking, celebrated for its historic 100% in-house manufacture in Le Locle. The brand’s legacy was forever cemented in 1969 with the creation of the El Primero, the world’s first integrated automatic chronograph movement and still a gold standard for high-frequency precision. Under the LVMH umbrella, Zenith continues to innovate through its "Master of Chronographs" identity, blending iconic heritage pieces with the high-tech, avant-garde designs of the Defy collection. From pioneering aviation watches to modern chronometric breakthroughs, Zenith remains a symbol of defiant innovation and mechanical mastery.