Chrome Hearts is one of the famous luxury brand from America which was founded by Richard Stark in 1988. Indeed it is a famous brand name associated with luxury. The story of Chrome Hearts’ origins to being associated with punk-futuristic aesthetics demonstrate creativity, craftsmanship and individuality.

Chrome Hearts began cutting rings in L.A. in the latter part of the 1980s. Richard Stark, together with Leonard Kamhout and John Bowman initially started manufacturing leather riding wear. The designs were very original: a combination of leather and sterling silver; very soon, the shoes became quite popular. This innovation was the genesis of taking that luxury brand global.

Chrome Hearts later on opened up their silver jewelry line in 1990s, Gothic, biker style bearings. Such pieces became as desirable as jewels to stand for exclusivity and rebellion against the traditions. As for the logos, crosses and the images of fleur-de-lis have ever been associated with the high quality and genuine exclusivity.

When the sales increased, Chrome Hearts added new options to its offer. Fifty eyeglasses was launched in the early part of two thousand and the brand portfolio of furniture, eyewear, apparels, toys and baby products flooded the market. Every new product line also supported the brand’s promise of high quality and distinctiveness.

Chrome Hearts actively uses the strategy of working with artists and designers. They have produced some of the brand’s best campaigns and products that everyone can easily remember. They gave a novelty to give more creativity such as Rick Owens the designer and the model Bella Hadid.

Chrome Hearts’ evolution from a workshop with a couple of people to one of the leaders of the luxury market is a story of ideas, passion, and passion for non-standard solutions. All in all, Chrome Hearts maintains its focus and strictly follows the path of edgy sophistication still being more than optimistic about the future. Still today Chrome Hearts acts as a mainly premium brand well known through cattle iconic products as well as through unprecedented collaborations and of course through the high quality and strictness of the manufacturing processes. Its evolution from a simple string-operation to the symbol of luxury needed all over the world is the tale of innovation and resilience and classiness. Chromium Hearts is as popular today because of its history and superb quality as of its elegance and individuality.