With a watchmaking history dating back to 1860 and an equally revered legacy in fine jewelry, Chopard offers a broad spectrum of luxury sports watches including the Alpine Eagle and Mille Miglia, as well as iconic jewelry watches like Happy Diamonds. Bearing the initials of its founder Louis Ulysse Chopard, the L.U.C line allows the company to showcase a wealth of unique in-house horological concepts. Standing as one of the last family-owned brands, Chopard has been led by the Scheufele family since 1963 and now operates in Geneva and Fleurier, Switzerland, continuing to uphold its distinguished heritage in the world of luxury watches and jewelry.