Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewelry creations. The brand has a long lasting heritage having created its first wrist watches in the 1920s. Among the brand’s most sought after lines the Roma, Serpenti are cult timepieces. Revitalized in the 2000’s by bringing Gérald Genta’s designs to its products, the brand has been gaining popularity with watch collectors ever since, reaching a peak back in 2012, when it introduced the World's Thinnest Watch at the time, the Octo Finissimo.